On March 26, the "Leading Zhejiang plate to enter the top three in the country" and the 2021 immediate gold medal strategy press conference opened grandly in Tianjin. More than a thousand leaders, guests, dealers, and the media jointly witnessed the upgrade of Lima's electric vehicle strategy, starting a new journey of expansion from a regional brand to the country, and launching a general attack on the "700 strategy" goal.
Ying Guangjie, Vice Chairman of Lima Vehicle Industry Group
Gold medal strategic layout expansion
The right time and place
Since its establishment, it has immediately made efforts in multiple dimensions of brands, channels, terminals, and products, taking root in Zhejiang and becoming the industry's first electric vehicle brand to achieve a full industrial chain layout.
Last year, Lima's Taizhou New Energy Super Factory was officially put into operation, and the capacity layout of the Super Factory + Production Base was further expanded. With the support of the three super factories in Zhejiang, Henan and Hebei and the four major production bases in Jiangsu, Guangxi, Sichuan and Guangdong, the rapid expansion of production capacity has promoted the upgrading and upgrading of the electric vehicle industry.
At the press conference, the vice chairman of Lima Automobile Industry Group said: "Lima takes power as the core, insists on product autonomy, platformization, generalization, and standardization, and promotes the core competitiveness of leading total cost with the park economy."
As the vice chairman Ying Guangjie said, the electric vehicle industry has been moving towards a new stage of high-quality development driven by the new national standard and technological upgrading. Nowadays, the goal of "carbon peak and carbon neutrality" has been set. Energy solutions continue to emerge, and two-wheeled electric vehicles are bound to be promising.
According to industry insiders, they immediately chose to start a nationwide expansion with Zhejiang as the center of the circle at this time, occupying the right time and place, and will surely usher in a new era of rapid development. The pattern of the electric vehicle industry is also unclear.
New products of the gold medal series are released
Less charge, more able to run
Good products are the main theme of the market. At this press conference, Lima's Gold Series products were launched globally. Lima Gold Series products have less charge and can run better. Equipped with Lima 3.0 all-around power system, the power is stronger and the battery life is longer. Lima Gold Series products are equipped with Lima all-round power motors, third-generation all-round graphene batteries, all-round smart controllers, all-round graphene low-rolling resistance tires and all-round smart chargers. The immediate gold medal series breaks the convention and creates a new category in the industry.
Lu Fubao, Executive Vice President of Lima Vehicle Industry Group and General Manager of Marketing Company
Lu Fubao, executive vice president and general manager of the marketing company of Lima Automobile Industry Group, said: "Lima always puts users in the highest position in their hearts and provides users with more comfortable travel plans."
Signed with Ye Shiwen to sponsor the Chinese National Fencing Team
Olympic marketing helps brand upgrade
At the meeting, immediately signed a new spokesperson-Olympic champion Ye Shiwen, and announced an official cooperation with the Chinese National Fencing Team, becoming the only partner in the electric vehicle industry, opening a new brand endorsement and Olympic marketing road.
Ye Shiwen is the first gold slam winner in Chinese swimming history, the first grand slam winner in Asian swimming history, and the youngest grand slam athlete in the history of world swimming. The Chinese National Fencing Team is a team with a glorious history and repeated miracles. In the Olympics, the Chinese Fencing Team has continuously achieved impressive records and has so far won 4 golds, 7 silvers and 3 bronzes.
The spirit of perseverance and self-transcendence in the Olympic athletes is consistent with Lima's brand philosophy. Over the years, regardless of power technology or product quality, Lima has always insisted that products are the foundation of the brand, and constantly innovated to create good products with "touching people, kind prices, high appearance, and inherent high performance". "Transportation enters everyone's life" and make unremitting efforts.
In the future, Lima will open a new era of sports marketing for two-wheeled electric vehicles through cooperation with the Chinese National Fencing Team and Ye Shiwen. Lima will also accompany Ye Shiwen and the Chinese National Fencing Team in the Tokyo Olympics to witness the fighting moments of Olympic athletes, and promote brand development into the fast lane through event promotion, and provide more users with higher-quality short-distance travel solutions for electric vehicles.
Announce new slogan and IP image, name high-speed rail train
The new brand image starts from the whole country
At the scene, immediately released a series of brand actions such as the brand new slogan and IP image, naming the high-speed rail train, and such a large-scale brand activity also showed the ambition and determination of Lima's national expansion.
First of all, the new brand slogan "A good car will go immediately" was released. The new brand positioning was released at the same time: a good car, immediately! Immediately make electric cars, specialize in making cars, and do more professionally! Immediately, a good car expert! Good car, immediately! It marks a comprehensive upgrade of Lima's brand strategy!
Fan Enqi, Director of the Brand Management Center of Lima Automobile Industry Group, said that the young user group continues to grow, and Lima hopes to communicate with Ma Xiaoli in depth through the image of Ma Xiaoli, fully realize brand rejuvenation and upgrade, and quickly occupy the minds of young users.
In addition, Lima also announced that it will cooperate with China Railway Media. The high-speed train named "Lima Electric Vehicle" will be launched in Shanghai Hongqiao. This also indicates that the Lima brand will break the geographical boundaries and bring better products and services to consumers across the country. Lu Fubao, executive vice president of Lima Vehicle Industry Group Co., Ltd. and general manager of the marketing company, said that China's high-speed rail is synonymous with China’s smart manufacturing and has changed the way people travel long distances. Lima electric vehicles provide solutions for people’s daily short-distance travel. Both parties are committed to it. It is a green, low-carbon and environmentally friendly way of travel. In the future, the two parties will carry out more in-depth cooperation. Lima's electric vehicles will be built on the perfect platform of China's high-speed rail to achieve channel sharing and successfully launch a new brand strategic layout that radiates across the country.
The future is here, let's witness the new era now!
https://www.limavehicle.com/
Post time: Mar-29-2021